The client wanted to capitalize on the occasion of Valentine’s day by enabling participants to spread the message of love. The idea was to device a digital mechanism where people could connect with each other and share their messages on social media.
A fun digital game called ‘Love Meter’ was developed and synced with an Ipad on the activation stand. Participants were asked to answer questions about each other one by one to gauge how much they know each other. Scores were digitally generated by the App which could then be shared online.